As a business owner, you’re probably well aware of how important it is to have a functional website these days. It is hardly an option anymore to not have one. It can help your customers to see what you’re all about, get an idea of your company’s personality and merits, and, most important, to find you in the first place.
You’ve probably heard of SEO and how important it is for your website, but if you’re not employing it, you might be taking away from the effort you’re putting into your site. For a website to generate business for you, it is essential to make sure you are attracting organic traffic.
What is organic traffic?
You might not realize it, but if you are using the internet, you are probably finding your way to most websites you visit organically. Organic traffic is the visitors driven to a given site by means other than paid advertisement, most commonly via search engines like Bing, Google, and Yahoo. These days, over 60% the total traffic on a given website is driven there organically.
Why is organic traffic so important?
Making sure you are attracting organic traffic to your site, and ultimately your business is vital because if you can attract people who are using search engines to find the businesses they need, you will get a huge edge over your competitors who aren’t.
These days, the vast majority of potential customers for any given business are going to be looking for you online, especially mobile, so it is incredibly important to make sure you are doing whatever you can to generate this traffic.
SEO is one of the most important aspects of website design. SEO, which means “search engine optimization,” is centered entirely around building organic search engine traffic by improving a website’s ranking in search engine results, so if you’re not doing this, you cost yourself tons of organic traffic.
The good news is that by familiarizing yourself with and utilizing proper SEO techniques, you can dramatically boost the ranking of your site, most likely without having to spend much money, or possibly none at all. Practices like doing keyword research and using the appropriate keywords, producing both trending and evergreen content to stay relevant, and putting your effort into quality, shareable content with the right sized graphics and catchy titles, will go a long way towards improving your search engine rankings.
Google is by far the world’s largest search engine. While they keep their exact search engine algorithms very secret, there are still a ton of resources out there, from Google themselves and other web marketing experts, to help you plan out how you can design your website and plan your content out in a way that boosts your rankings. These days, there’s so much known about what it takes to improve your Google ranking, including vital tools like Google AdWord keyword searches, that there’s plenty to work with as far as improving your chances of ranking well.
What’s the cost of not employing proper SEO techniques?
As we mentioned, if you put time, effort, and money into a beautifully designed website, with cutting-edge design techniques and top-notch content, but don’t use smart SEO, you could be seriously hurting your chances of conversion. A well-designed website is worth a lot, but if no one can find it, it’s practically useless.
You also want to make sure you are doing the right SEO practices; Google, the virtual gatekeepers of the internet, are very fickle and precise about the methods you can use, and they will penalize sites which use “gray hat” or “black hat” techniques that are against their rules. Make sure to keep up to date with their rules so that you don’t get yourself in the Google “sandbox,” which can seriously hurt your site rankings for a long time.
Organic traffic is one of the most important currencies in generating business through your website. Make sure you are taking it into account in your website design and content, and you’ll be glad you did!